Medical practice website design · United States
Every specialty has a different patient. Your website should know that.
We design your practice’s own website around how your patients decide: what they fear, what they compare, and what they need to see before they reach out. Then we show you, every month, how many appointment requests came in for each reason for visit.
Patient decision map
- Symptom or needWhat they feel or want to solve, in their own words.
- Search and comparisonGoogle, Maps, social media, word of mouth.
- Trust signalsCredentials, clarity, cases, how the first visit feels.
The problem
What your front desk already knows and your website doesn’t yet
Answering the same question twenty times
Pricing, hours, insurance networks (in-network / out-of-network), directions. If your website doesn't answer it, your front desk does, by text message, again and again.
Listed next to your competitors
On a directory like Zocdoc or Healthgrades, your profile shares the screen with your competitors. On your website, patients see only you.
No idea what’s working
You pay for ads and post on social media, but no one tells you how many appointment requests came from where.
Specialties and medical centers
Pick your specialty and see how we'd approach your website
How your patients decide
They arrive with a mental picture of the problem: acne, dark spots, a mole that changed. They want to know quickly whether it's medical or cosmetic, and to see cases like theirs before deciding the visit is worth it.
MEDICAL AND COSMETIC DERMATOLOGY
Acne, dark spots, or a mole that changed: we'll tell you what it is and what to do.
Dermatology visits with a clear diagnosis and a plan you understand from the first appointment.
Friction points we usually find
- Medical and cosmetic treatments mixed on the same page.Solved by: Medical / cosmetic paths
- Before-and-after photos without context: no idea what was done or how long it took.Solved by: Cases with context
- No fast track to have a worrying mole checked.Solved by: Mole priority
What we build
- Medical / cosmetic pathsTwo clear routes from the homepage.
- Cases with contextTreatment, sessions, and timeline, with consent.
- Entry by reason for visitPatients pick their case and land on their page.
- Mole priorityA fast request for checks that shouldn't wait.
The metric we move
Consultations booked by reason for visit
Recommended plan
Practice, or Practice Pro if you have a cosmetic line · See plans
Method
First we understand the decision. Then we design the page.
01
Patient decision mapping
We map how your patients arrive: what they search for, on which device, what holds them back, and what they always ask on the first call.
02
Architecture by intent
Every reason for visit gets its own path and page, so Google understands what you treat and patients find their case fast.
03
Contact with context
Forms and messages arrive with the reason for visit, urgency, and appointment type already filled in. Your front desk answers better and faster.
04
Measurement and tuning
We measure appointment requests by service and channel, not page views. Every month we adjust whatever the data shows is holding back appointments.
For medical centers
Multiple specialties, one front door
Every patient to the right specialist
A search by symptom and specialty that routes each request to the right schedule.
One brand, many physicians
Specialist profiles built to the same standard, which each physician can expand.
Data by service and location
A monthly report that shows which specialty and which channel bring in appointment requests.
Results
What changes in your practice
01
Messages that arrive with the reason for visit and urgency
02
Fewer repeat questions at the front desk
03
A monthly report that tells you which service brings in patients
Background
I come from the clinical side.
I spent eight years in digital orthodontic treatment planning at companies like Align Technology (the company behind Invisalign) and Byte. That's where I realized that most patient decisions are made before the first appointment, in every specialty. Then I studied UX at La Salle Barcelona to design that moment. My way of working is simple: understand the person, organize what they need, and build it.
Plans
Three levels, depending on how much of your operation you want to organize.
Practice Pro
$3,900
+ $349/mo
Specialists with a full schedule or a procedure line
See the full breakdownMedical Center
from$7,500
+ from $790/mo
Medical office buildings, multi-specialty practices, and multi-location groups
See the full breakdownHealth data
Trust is also designed in what you don’t see.
A medical form collects sensitive data. We design it to ask only for what's needed, with visible consent. HIPAA: forms use vendors that sign a BAA, and analytics never sends health information to ad platforms.
Content is written to follow the rules that apply (State medical board and FTC rules): no promised outcomes, just information that helps people decide.
Free Patient Decision Audit
We’ll show you where you’re losing patients today, before we talk design.
We review your website, your Google Business Profile, and your messaging flow, and send you a report on what we would change first.